How to Create and Deliver the Perfect Lead Magnet

Make More Time for Life

I quit the corporate career I loved because I couldn't manage career + side-business...
My content is dedicated to help 'ultra-busy' people like you create a full time or side business on your own terms.

The best way to attract your ideal client is through a beautifully designed lead magnet that your audience will love.

The goal of a lead magnet is to get your target audience into your sales funnel (aka your world), where you can then nurture the relationship in hopes to sell to them in the future.

In my latest YouTube video series, Lead Magnet Design, I’m covering everything you need to know about lead magnets and how to grow your email list.

Episode 1: Lead with great, useful content

Lead Magnet Design Tutorial


Quick guide to craft great content:

  • Brainstorm lead magnet ideas that your ideal audience will love
  • Trim it Down
  • Get Feedback

Episode 2 – Design a lead magnet with confidence

Lead Magnet Design Tutorial in Canva


The first video helps you decide on a topic and content that your audience will love, and in the second video, we focus on the design of your lead magnet.


Episode 3 – How to Deliver Your Lead Magnet

Lead Magnet Delivery



The last part of this 3-part series shows you how to correctly deliver your lead magnet to your subscribers. In the example, I show you how to do this using Showit and FloDesk, but you can use any email marketing platform.

That’s it! You should now have an amazing opt-in lead magnet that will entice your ideal audience to subscribe to your newsletter and add more people into your sales funnel.

From this point, your focus should be on nurturing those relationships and engaging with your new subscribers through a welcome series and other interesting content.


How to Create and Deliver the Perfect Lead Magnet



Read the Comments +


Hi, I'm Roberta

What I really love is to park my 40-yo bod on a beach, sip Bellinis and hang out with the I'm on a quest to make my business work for me  and enjoy more of that good life!

as seen in:

READ          LATEST


The Blog Playlist

In The Look For...

Extra Cash


Planning & Productivity



SHOP MY tech, templates and life hacks 



I spend a ridiculous amount of time finding, buying and testing new ways to make my (I mean our) life easier...Stop asking around for advice and shop battle-tested solutions all in one place.

your editor

Roberta West

Even when I didn't have money to buy lunch, I always knew I was meant for so much more...

I've lived a million lives...from borrowing school uniform to attend high school to getting into all 3 major universities in Brazil to moving to the US with a thousand bucks and a scholarship to getting a 6-fig salary right off school and an expat assignment in Denmark...
and then to quitting all of that to call my own shots and take as vacation days as I want...
My lives have been pretty amazing and I'm ready to share + show you the way (if that's what you want) in those pages.
Don't be a stranger - let me know what you think of the blog, the youtube, the courses, the agency...
I'm here for you!

follow @therobertawest

I don't always post on Instagram but when I do I like to make it count...
My hub for partnerships, networking and a pretty sweet funnel...
DM 'Evergreen' to say hello to my bot!

Follow along →

Let's get casual →

Interviews you can't miss →

If you are not making sales every day, you are still trading time for money (even with a digital program). Create your first automatic program with the 'AUTOMATE' system.