The best way to attract your ideal client is through a beautifully designed lead magnet that your audience will love.
The goal of a lead magnet is to get your target audience into your sales funnel (aka your world), where you can then nurture the relationship in hopes to sell to them in the future.
In my latest YouTube video series, Lead Magnet Design, I’m covering everything you need to know about lead magnets and how to grow your email list.
Episode 1: Lead with great, useful content
Quick guide to craft great content:
- Brainstorm lead magnet ideas that your ideal audience will love
- Trim it Down
- Get Feedback
Episode 2 – Design a lead magnet with confidence
The first video helps you decide on a topic and content that your audience will love, and in the second video, we focus on the design of your lead magnet.
Episode 3 – How to Deliver Your Lead Magnet
The last part of this 3-part series shows you how to correctly deliver your lead magnet to your subscribers. In the example, I show you how to do this using Showit and FloDesk, but you can use any email marketing platform.
That’s it! You should now have an amazing opt-in lead magnet that will entice your ideal audience to subscribe to your newsletter and add more people into your sales funnel.
From this point, your focus should be on nurturing those relationships and engaging with your new subscribers through a welcome series and other interesting content.