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2020 Strategy: what to pick and what to drop from your project list

January 16, 2020

How to figure out your business strategy and launch plan for 2020.

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I'm roberta!

Corporate drop out helping digital creators launch a course, workshop, mini course or membership with their own secret-sauce!

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Launch Plan Done in a Day?

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Yes please! Steal my launch templates to get your entire plan done in no time (and no stress)

Time to put all those plans, goals, ideas into action! Just a word of caution here…you are not gonna like it! 

Watching this video will make you cringe! 

It will make you wanna check your Facebook, scroll through Instagram or watch TV. 

RESIST! The hard stuff takes some strong will and sitting for a few minutes with the discomfort that it feels to not know something, not be good at something or the realization that the things you avoided most of your life (hello math) is now important to your business and your dreams. 

This exercise takes a lot more hard core math than you are probably willing to do for the entire year….but I want you to see what is on the other side of it: CLARITY and PURPOSE. No bs seat and journal about clarity…REAL CLARITY on what you are good at, what you need to learn, how much time things take, how much money and how to get better incrementally (day after day) without overwhelm.

Let me just say the world is full of people who don't wanna do the hard stuff and you are not one of them…knowing how much time and money you have to put into something to make it successful is actually KEY to hit the goals you set for yourself.

This is the strategy you need to work on projects and launches that matter (therefore increasing your chances of achieving them!!) 

Not sure where you are heading?? Cast your vision first: Here is the link to Part 1 if you missed it.

Don’t forget to grab the accompanying workbook so you can work along with me!



You have to keep the vision in mind – your GOAL is not to make 50% more this year – that is just a target. Your real GOAL is to reach 760K by 2024 or whatever BUSINESS GOAL you set for yourself.

– Roberta West


Video Highlights & Time Stamps:

In this episode we will cover:

  • 1:42 – How to create a forward look at your 5 year business revenue goal
  • 2:30 – Figuring out what launches you can do this year that will impact and help your 5 year revenue goal
  • 6:50 – Plan those launches during the year on your calendar
  • 9:35 – How to create an investment plan to make sure you have the revenue, time and money to support your launch plan strategy


Watch the Video:



What launches are you excited to create and launch in 2020? Share in the comments!

2020 Business Launch Strategy

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  1. […] Part 1 – Set Goals You Actually Want to AchievePart 2 – Your 2020 Launch Strategy […]

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I’m Roberta, your partner in launching!

I’m a 6-figure corporate launch manager, home-school teacher in training (thanks COVID!) and workshop launch strategist here to guide service-based business owners like you how to launch and scale your digital products. Can I offer you a (virtual) cappuccino?

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