How to Create and Deliver the Perfect Lead Magnet

The best way to attract your ideal client is through a beautifully designed lead magnet that your audience will love. The goal of a lead magnet is to get your target audience into your sales funnel (aka your world), where you can then nurture the relationship in hopes to sell to them in the future. […]

Resources

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Hey friend! Last week, I went live with a good friend and colleague of mine, D’Arcy Benincosa. For those of you who don’t know her, D’Arcy is a photographer, business coach, and workshop leader. I’ve worked with D’Arcy on a bunch of projects, and she is just the best. If you haven’t already, check out […]

Why you need a marketing map and how it works

For Entrepreneurs

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  Hey there! As you may have noticed, I have been chatting a LOT lately. As I’m growing my educational offerings and getting feedback from small business owners and aspiring creatives, I’m hearing that you want to learn more about the behind-the-scenes magic of some of your favorite brands. If you’re tuned into my Instagram, […]

Behind the Biz with Papel n’Co

For Side-Hustlers

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  Video Training + Worksheet   There is so much I wish I knew before launching my first business. I started out with a ton of passion and a hell of a lot of hustle, but growing a successful business requires more than that–there were so many hard lessons I had to learn that I […]

3 Steps to Open Your Online Shop

Tutorials

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  Discover if you are ready to take the plunge and sell your products online!   You know I had the idea for my first product YEARS before I actually opened my shop**. When my second idea came up it took just ONE person saying “Yeah, I would totally buy this! Where do I send […]

3 questions to know if you are ready to open a shop

Online Shop

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If you missed ‘Goal Season’ and are going into February without a clue… There are a gazillion different ways to plan your goals, but I am sharing 5 questions to help you start defining what your really great goals are.   That’s right! If you have no idea what your goals should be, this is […]

Five questions to ask yourself that will help you set better goals

Resources

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Why did I kill my best idea ever?   You probably haven’t heard about this one, because this was one idea I put so much into and it simply didn’t work out well. Part of me just wanted to shove the failure deep inside and never look back, but after a few months (it was […]

Why did I kill my best idea ever?

For Side-Hustlers

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Say goodbye to the launch guess work. This step-by-step guide will give you the direction and confidence you need to make money online. Did I mention it’s pretty, too?

Crush Your First Digital Workshop With a Clear Roadmap

Prepare to Launch!